This outstanding producer of swimming costumes and beachwear found in us consultants that were capable of defining the positioning and internationalization strategy for transforming a family business into a Company with a Brand that is strong and recognizable in its own market niche.
The positioning strategy involved a new image for the Brand which was illustrated in the catalogue and in a commercial for social media channels.
The communication strategy also involved an advertising campaign in the main Italian women’s magazines from April to September.
SOCIAL MEDIA MARKETING
As a result of a careful analysis of the Brand values and the target group, we drew up an editorial plan that generated excellent results compared to the previous year without any investment in advertising.
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