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BRAND ADVISORY

We were selected by a historic and prestigious business to assist its transformation from an excellent craft company into an international Brand in the interior design and furnishing sector.

This complex and atypical company required a careful study of its assets and brand values in order to be able to define the most suitable strategy.

LOGO RESTILING

The previous logo had been realized by faithfully reproducing a historic emblem in tiles but this greatly limited the Brand’s perception and legibility and, for this reason, we suggested a significant restyling that focused on some fundamental aspects: continuity of image with the previous logo, Brand recognition and the historic nature of the brand.

CORPORATE BRANDING

Together with the restyling of the Brand we designed the coordinated image, identifying two institutional colors and defining a visual identity manual.

DIGITAL BRANDING

A new responsive website combined the Company’s need to convey the Brand values through images of the elements realized, the projects and the various products with helping the international public discover the proposals of old elements of furniture and accessories which are much sought after on northern European markets and restored and converted for new uses.

SOCIAL MEDIA MARKETING

The editorial plan and the ad hoc created content made it possible to achieve very interesting results compared to the previous year.

+240% Engagements on Facebook

+122% Engagements on Twitter

+180% Followers on Instagram

240%

Engagement su Facebook

122%

Engagement su Twitter

180%

Follower su Instagram