The company has referred to our Agency for the development of Lifestyle Brand “Ivana Ciabatti”.

We started with a careful analysis of the specific assets of the brand, clearly defining the brand's goals to come up with a coherent communications strategy to better comprehend the identity and improve awareness in accordance with the company's resources and capabilities. The launch of the Brand started from a “shop in shop” at “La Rinascente Milano”and by using social networks and web.