This outstanding name in the production of classic style furnishings decided to put itself in our hands in order to embark on a journey of brand valorization with the aim of consolidating the perceived positioning as a luxury Brand.
The strategy also included an advertising campaign in the main Italian and foreign interior design publications in which we presented the brand’s distinctive style.
Today this sector’s main communication tool still remains the catalogue which we devised, starting with the choice of ambients, handling the artistic direction of the photo shoot right up to the layout and, in particular, defining the style codes introduced to the new visual identity manual.
The catalogue was flanked by a new responsive robertogiovannini.com website for communication activities which makes it possible to rapidly access a very wide choice of products and customizations thanks to the new features created ad hoc for the Client.
SOCIAL MEDIA MARKETING
The social media communication strategy was also defined by elaborating an editorial plan and advertising campaigns that aim to penetrate new market niches in emerging countries through attentive research in order to identify the targets using the criteria made available by Facebook and Instagram.
+224% Engagements on Facebook for ENGLISH and RUSSIAN language users.
+152% Views on Pinterest.
+188% Facebook live streaming reach.
Engagment su Facebook per utenti di lingua INGLESE e RUSSA
Visualizzazioni su Pinterest
Facebook live streaming reach