Founded in Milan in 2004 by Antonio Romano and Enrico Lumini, Hot Lab is a yacht design studio that blends elegance, innovation, and functionality. Since 2022, it has been part of the Viken Group, expanding its global vision in the superyacht design industry.

The campaign we created for Hot Lab is a statement of intent. It is not just a traditional advertisement, but a visual manifesto that embodies the brand’s philosophy: to design not just journeys, but life experiences. Aimed at a new generation of travelers, the campaign reflects Hot Lab’s ability to craft environments that go beyond function, offering beauty, meaning, and depth in every movement. It is an invitation to live through the journey, with elegance and intention.