Social Media & Production
A medieval village nestled in the heart of Chianti Classico, today Castello di Volpaia is synonymous with organic fine wine and authentic hospitality. Our social media management and creation of original content transform history and landscape into a visual narrative designed to inspire. Carefully curated photo shoots capture the soul of the village—its vineyards, towers, and daily life.
The social strategy included a structured editorial plan with scheduling optimized around seasonality and platform insights, supported by constant performance monitoring. This editorial plan gave voice to the estate’s heritage through carousels, reels, and evocative copy, strengthening Volpaia’s image as an iconic destination.
The result: a coherent digital story, able to grow the community, drive engagement, and invite the audience to experience the unique charm of this extraordinary place.
