Managing a brand’s social media requires a constant search for new perspectives to bring its true soul to light. In our work for Viride by Carlo Cracco, we paired strategic direction and social media management with original visual content production—moving far beyond standard shots of dining rooms and dishes

To achieve this, we chose a change of scenery, stepping away from the kitchen and into the heart of Campo de’ Fiori to capture authentic, unhurried rituals that embody the essence of Rome, the energy of its historic markets, and its deep-rooted culinary heritage.

The resulting photography endows the brand’s digital presence with an original, spontaneous, and storytelling-driven approach.