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BRAND ADVISORY

This outstanding producer of swimming costumes and beachwear found in us consultants that were capable of defining the positioning and internationalization strategy for transforming a family business into a Company with a Brand that is strong and recognizable in its own market niche.

PRODUCT BRANDING

The positioning strategy involved a new image for the Brand which was illustrated in the catalogue and in a commercial for social media channels.

PRODUCT BRANDING

The communication strategy also involved an advertising campaign in the main Italian women’s magazines from April to September.

SOCIAL MEDIA MARKETING

As a result of a careful analysis of the Brand values and the target group, we drew up an editorial plan that generated excellent results compared to the previous year without any investment in advertising.

+148% Followers on Facebook

+137% Engagements on Instagram

+230% Collaboration requests from bloggers

148%

Follower su Facebook

137%

Engagement su Instagram

230%

Richieste di collaborazioni da blogger