BRAND ADVISORY

The company has referred to our Agency for the development of Lifestyle Brand “Ivana Ciabatti”.

We started with a careful analysis of the specific assets of the brand, clearly defining the brand's goals to come up with a coherent communications strategy to better comprehend the identity and improve awareness in accordance with the company's resources and capabilities. The launch of the Brand started from a “shop in shop” at “La Rinascente Milano”and by using social networks and web.

LOGO RESTYLING

To better communicate all of this Company's allure in a more refined and precious image, we have studied and carried out a careful restyling of its Logo to make it more flexible, solid and perfectly aligned with the positioning of the Brand, while maintaining a certain continuity with its previous version already known by market users.