In 2014 we began the process of repositioning this chain consisting of 31 Hotels & Resorts in Italy and we continue to be involved in all the above-the-line and below-the-line communication activities. The strategy proposed required the restyling of the image and a process of digitalization
of the Company through social media coaching activities as well as the realization of social media photo contests, and a communication campaign consisting of five viral videos targeting foreign leisure market and three TV commercials.
BRAND AWARNESS ADVERTISING CAMPAIGN
L’Italia è UNA - Italy is UNA was the new claim of the advertising campaign for Italy broadcast on SKY channels and on the GRANDI STAZIONI circuit in a 15” format with three subjects.
The image restyling also involved all the communication tools, both below-the-line and coordinated brand image.
This complex project led to our involvement in the conception of five viral videos, their production as well as the scheduling of digital advertising campaigns for potential clients and international leisure market targets (USA, Canada, EU), achieving over 1,800,000 views with a contact cost of just € 0.026.