1950 American Diner has referred to us in this period of its great corporate growth. In agreement with the customer, a brand repositioning was considered necessary. After a careful study of competitors, we implemented a true rebranding operation aimed at changing the corporate image from its visible elements, such as logo and payoff. A new logo capable to give the Brand a new image perfectly aligned with its positioning, but also more refined, defined and recognizable. A payoff that encloses in only two words the essence of 1950 American Diner.
After a careful analysis of the brand's strengths we have created a fresh, sparkling and responsive website capable of enhancing the qualities already highlighted by the new logo and the new payoff. A Web Project in line with the entire rebranding process through which 1950 American Diner has strengthened and enhanced its brand identity.