BRAND ADVISORY

From an intuition of 1948 Lanificio Fratelli Balli has come growing, over the years,  till the acquisition of Lanificio Rafanelli.  

A company rich in history that has decided to rely on us to enhance this evolution by repositioning its Brands.

Following a careful analysis, we have restyled both logos to restore the right balance by communicating values such as historicity, tradition and, at the same time, innovation.

BRAND IDENTITY

To reinforce this new image and improve its perception, we also intervened on all the related communication tools that now reflect the Brand's goals, values and personalities.