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Tuscany Region's competitive bid

Tuscany Region's competitive bid

On January 12th of 2016 the Tuscany Region opened a competitive bid which aims to increase the innovative activities of small and medium-sized enterprises. Some of our Clients participated last ...

A like Alfa Adwords

A like Alfa Adwords

As with Fcebook, Amazon and other major players of the digital world, Google is never stagnant, always experiencig, innovating, designing, theorizing, changing, and constantly opening and closing scenes. Even regarding ...

Target ADS on YouTube? Now you can!

Target ADS on YouTube? Now you can!

Last Friday Google announced details regarding the updates for its YouTube offering. Among them, a new promise: to help marketers understand what their potential customers truly seek, using the history ...

Amazon GO brings consumers out from home

Amazon GO brings consumers out from home

Amazon Go is the new Amazon store/supermarket (currently in beta version only for Amazon employees in Seattle) that, since the early months of 2017 in Seattle, will push their ...

It's arrived the zero hour of the Mobile Web for Google

It's arrived the zero hour of the Mobile Web for Google

Within a month, Google will start to penalize Web sites not suitable to be viewed and used on mobile devices. At first there was the WAP language, then the philosophical ...

Google increasingly (G)local

Google increasingly (G)local

The network capable of putting us in communication with distant subjects, actually, is always more interested in highlighting regional and local contacts. The tabs appearing more and more often on ...

WECHAT - CHINESE WHATSAPP BUT NOT ONLY...

WECHAT - CHINESE WHATSAPP BUT NOT ONLY...

WeChat, aka Weixin in Chinese, is a continually growing Chinese version of WhatsApp. Founded in 2011 it has developed over the past five years from a popular for its stickers ...

Advertising on Spotify

Advertising on Spotify

Soon, it will be possible to reach 70 million registered users of the free version of Spotify in 59 countries around the world. Brands will be able to create audio ...

Effective Visual Google Appearance

Effective Visual Google Appearance

A small revolution is taking place on Google, which is progressively introducing images and other "enriching items" on its search results page. Thanks to a new standard called Schema, which ...

GOOGLE OF THE EAST

GOOGLE OF THE EAST

Living in Italy and appreciating most things digital via Italian search engines takes a very important aspect away from the bigger picture, such as search engines in the east, ...

FACEBOOK MESSENGER - A BUSINESS TOOL?

FACEBOOK MESSENGER - A BUSINESS TOOL?

From a simple communication tool, the Messenger is being transformed into a real service delivery platform. It is estimated that 10,000 companies have already developed a smart Bot. What ...

THE RISING POWER OF IMAGES

THE RISING POWER OF IMAGES

For centuries communication has been based on how we humans can perceive the outside world through our senses and how our brains can process these perceptions. This applies to ...

THE NEW CUSTOM LINE CAMPAIGN LIVE

THE NEW CUSTOM LINE CAMPAIGN LIVE

The 20th anniversary celebratory campaign for the famous brand of the Ferretti Group is now live in the main international luxury lifestyle publications. Check out the case study of Custom ...

NEWS OF THE DAY - FACEBOOK

NEWS OF THE DAY - FACEBOOK

Facebook changes every day.  Having signed in to their accounts today, Italian users were presented with a novelty: a Canvas with a call to action for the European Championship ...

FEDRIGONI CHOSE THE BRANDING CREW

FEDRIGONI CHOSE THE BRANDING CREW

 The Fedrigoni Group, an internationally known commercial printing paper and packaging manufacturer, among other things also known for Cartiere Fabriano, chose us to develop a new below-the-line toolkit for a ...