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Augmented Reality VS Virtual Reality

Augmented Reality VS Virtual Reality

Today we are increasingly talking about Augmented and Virtual Reality, two incredible and revolutionary tools within reach to do business.  Augmented Reality adds digital content to the real world. You ...

tax benefits to advertisers

tax benefits to advertisers

Starting in 2018, all companies that make advertising investments in daily and periodical press, on local, analog or digital TV and/or in  radio broadcast that are at least 1% higher ...

The Yandex factor

The Yandex factor

Yandex is a rapidly expanding Russian company in the field of technological innovation. Not only it is among the few eterprises in the world (in addition to Google, Apple and ...

Google

Google "shoppable" images

Who has never tried to find products to buy and ask for more information about these? Google launches a new feature to allow us to shop even more easly! Among ...

To connect and manage all of your retails on Facebook? With Locations now you can

To connect and manage all of your retails on Facebook? With Locations now you can

Facebook makes another step forward about the development of Local Search by "unlocking" at last, since about two weeks, the Locations feature already available only to big brands from 2012. ...

Forbes opens the door to the social world and creates the Forbes Top Influencers

Forbes opens the door to the social world and creates the Forbes Top Influencers

Next to the charts of the richest men in the world, the famous US magazine for the first time deals with men and women who have managed to transform their ...

Is your brand over 50 years old? Up to € 120,000.00 outright grants for you

Is your brand over 50 years old? Up to € 120,000.00 outright grants for you

A competitive bid to enhance and revive the historical national brands: micro, small and medium-sized enterprises can obtain a grant for the revival and enhancement of their brand, as long ...

Google Analytics Evolution

Google Analytics Evolution

Even Google Analytics is evolving towards a layout like Material Design type (more colors, more simplicity, increased use of icons) and, around this service, solutions of various kinds continue to ...

Tuscany Region's competitive bid

Tuscany Region's competitive bid

On January 12th of 2016 the Tuscany Region opened a competitive bid which aims to increase the innovative activities of small and medium-sized enterprises. Some of our Clients participated last ...

A like Alfa Adwords

A like Alfa Adwords

As with Fcebook, Amazon and other major players of the digital world, Google is never stagnant, always experiencig, innovating, designing, theorizing, changing, and constantly opening and closing scenes. Even regarding ...

Target ADS on YouTube? Now you can!

Target ADS on YouTube? Now you can!

Last Friday Google announced details regarding the updates for its YouTube offering. Among them, a new promise: to help marketers understand what their potential customers truly seek, using the history ...

Amazon GO brings consumers out from home

Amazon GO brings consumers out from home

Amazon Go is the new Amazon store/supermarket (currently in beta version only for Amazon employees in Seattle) that, since the early months of 2017 in Seattle, will push their ...

It's arrived the zero hour of the Mobile Web for Google

It's arrived the zero hour of the Mobile Web for Google

Within a month, Google will start to penalize Web sites not suitable to be viewed and used on mobile devices. At first there was the WAP language, then the philosophical ...

Google increasingly (G)local

Google increasingly (G)local

The network capable of putting us in communication with distant subjects, actually, is always more interested in highlighting regional and local contacts. The tabs appearing more and more often on ...

WECHAT - CHINESE WHATSAPP BUT NOT ONLY...

WECHAT - CHINESE WHATSAPP BUT NOT ONLY...

WeChat, aka Weixin in Chinese, is a continually growing Chinese version of WhatsApp. Founded in 2011 it has developed over the past five years from a popular for its stickers ...

Advertising on Spotify

Advertising on Spotify

Soon, it will be possible to reach 70 million registered users of the free version of Spotify in 59 countries around the world. Brands will be able to create audio ...

Effective Visual Google Appearance

Effective Visual Google Appearance

A small revolution is taking place on Google, which is progressively introducing images and other "enriching items" on its search results page. Thanks to a new standard called Schema, which ...

GOOGLE OF THE EAST

GOOGLE OF THE EAST

Living in Italy and appreciating most things digital via Italian search engines takes a very important aspect away from the bigger picture, such as search engines in the east, ...

FACEBOOK MESSENGER - A BUSINESS TOOL?

FACEBOOK MESSENGER - A BUSINESS TOOL?

From a simple communication tool, the Messenger is being transformed into a real service delivery platform. It is estimated that 10,000 companies have already developed a smart Bot. What ...

THE RISING POWER OF IMAGES

THE RISING POWER OF IMAGES

For centuries communication has been based on how we humans can perceive the outside world through our senses and how our brains can process these perceptions. This applies to ...

NEWS OF THE DAY - FACEBOOK

NEWS OF THE DAY - FACEBOOK

Facebook changes every day.  Having signed in to their accounts today, Italian users were presented with a novelty: a Canvas with a call to action for the European Championship ...