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PRODUCT BRANDING

Maserati chose the Tuscan excellence of Dr. Vranjes to realize the ambient fragrance for its centenary celebrations and the company entrusted us with researching the presentation and packaging of this co-branding project.

Over the years, the Dr. Vranjes Laboratories in Florence have acquired a much coveted positioning for their ambient fragrances on an international level. Our Agency was entrusted with researching the Brand’s expansion into cosmetics by studying  two lines of packaging  and visuals.  

 The first line - with a natural origin - has an elegant and sophisticated image that contrasts with that of the Active line for which we developed a packaging that perfectly suited the positioning of the product.