Website
We created an immersive website for Giacosa 1815 that brings the spirit of the venue to life through a modern visual language, honoring its historic legacy and its role in the birth of the Negroni. Users are welcomed by a striking homepage video that blends classic cinematic techniques with AI, reviving historical images of Florence and Giacosa’s original location to create a vivid connection between past and present. Every frame of the video tells a part of the story through a carefully crafted storytelling and voice-over.
Navigation is enhanced with interactive 3D cocktail models, offering an intuitive and engaging digital experience that mirrors the brand’s inventive personality. Every element of the site works together to tell the story of a Florentine mixology icon while looking boldly toward the future, transforming the history of Giacosa 1815 into a contemporary, unforgettable experience.
Social media & production
Giacosa 1815 is not just a historic venue in the heart of Florence: it is the birthplace of one of the most iconic and beloved cocktails in the world, the Negroni. The challenge was ambitious: to renew the venue's digital presence while honoring its historical heritage and simultaneously projecting it into the contemporary world of mixology. A balance between past and future, between tradition and innovation.
To transform Giacosa 1815 into a reference point not only physically but also digitally, we developed a social strategy that combined storytelling and visual identity in an engaging way.
We did this by telling the story of the Negroni and the venue through editorial content that highlighted its cultural value, through a photography production with a strong aesthetic impact, capable of creating a contemporary and distinctive imagery, and through a series of behind-the-scenes videos dedicated to the most representative cocktails, to bring the audience closer to the mastery and art of mixology.
The new strategy consolidated Giacosa 1815's digital identity, positioning it as a reference point for Negroni enthusiasts and those who appreciate excellence in mixology. Engagement on social media has increased significantly, thanks to content that can move and involve, turning every interaction into a memorable experience.
