Rizzardi Yachts, historic shipyard, has entrusted us with the aim of strengthening its positioning through a fresher and more engaging brand image.
We did it through a complete strategy that, starting from the analysis of the brand to the creation of a new image that includes an important restyling of the site and a new way of communicating.
The new Yacht Experiencepayoff that encompasses the entire Rizzardi world is also the result of this collaboration. A shipyard that offers the Owners not just simple yachts, but real experiences to live. In fact, there are more than 120 customization options for bespoke creations.
The corporate visual identity was developed following the definition of a color palette containing a particular shade of blue, the reference color of boating in general, and a strong and particular color such as yellow. A totally unexpected combination that gives character to the brand without weighing it down.
A choice that looks forward provocatively by becoming the spokesman of an increasingly marked innovation, as the launch of the new open sport line wants to represent.
Our startegy was decisive not only in this significant change of image, but also in communication. From the minimal visual to the authoritative and ambitious tone of voice, we took advantage of the launch of the new open sport line to apply the new elements also to this new advertising campaign that expresses all the elegance and personality of the brand in a line yet to be discovered.
The restyling of the site has given new life to the brand's online image. The particular color scheme of the images is the characterizing element that gives uniqueness. With a responsive and mobile-friendly graphic layout, this site is now perfectly in line with the shipyard's objectives and strategies as well as being technologically competitive.
Social Media Marketing
Even the image on social networks has undergone changes.
Wanting to focus on the cleanness and elegance of the feed design, we have developed an editorial calendar that gives space to the various contents and that proposes itself in a particular logic of triplets and stories. The color scheme of the images, as for the website, is a fundamental part of this strategy that focuses on the recognizability and uniqueness of the brand.
All to strengthen the profiles of social channels, increasingly important to communicate who we are.