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Brand advisory

Rizzardi, a well-known italian brand  has entrusted our branding agency with the aim of strengthening its positioning.

 

We did it through a complete strategy, from the analysis of the brand to the creation of a new image declined in online and offline communication tools.

 

The new Yacht Experiencepayoff that encompasses the entire Rizzardi world is also the result of this collaboration. A shipyard that offers the Owners not just unique yachts, but real experiences to live. In fact, there are more than 120 customization options for bespoke creations.

Brand identity

The corporate visual identity was developed following the definition of a color palette containing a particular shade of blue, different from the competitors' one, and a strong and dynamic color such as yellow. A totally unexpected combination that gives character to the brand without weighing it down.

A choice that looks forward provocatively by becoming the spokesman of an increasingly marked innovation, as the launch of the new open sport line wants to represent.

Advertising

Our intervention was decisive not only in this decisive change of image, but also in communication. A new product campaign in both magazine and outdoor. The new INfive dominates the sea with the safety of who only a true Rule Breaker can have.

Digital branding

The new website has given new life to the brand's online image. The particular color scheme of the images is the characterizing element that gives uniqueness. With a responsive and mobile-friendly graphic layout, this site is now perfectly in line with the shipyard's objectives and strategies as well as being technologically competitive.

 

Visit the new website

Social Media Marketing

Even the image on social networks has undergone changes.

 

Wanting to focus on the cleanness and elegance of the feed design, we have developed an editorial calendar that gives space to the various contents and that proposes itself in a particular logic of triplets and stories. The color scheme of the images, as for the website, is a fundamental part of this strategy that focuses on the recognizability and uniqueness of the brand.

 

All to strengthen the profiles of social channels, increasingly important to communicate who we are.

 

Visit Instagram Profile

 

+75%

Follower IG

+163%

Egagement rate IG

+81%

Media Like/Post IG

Media Like/Post IG