Social Media & Content production
Casa Noble has given to us an ambitious challenge: to enlighten a European audience about the refined consumption of tequila, rewriting the stereotype of a hard liquor used in shots to one that's designed for fancy cocktails. It is the ideal companion for discovery, socialisation, and sharing.
After setting up a communication strategy based on brand storytelling: proud of its Latin origins, Casa Noble shines for its uncompromising production process and attentive to sustainability, wisely guarded by a seventh generation tequilero master.
Photoshoot set in different locations, all made in Italy, but able to return an international and cosmopolitan look & feel, as in the spirit of the brand.
The result is lifestyle-focused and iconic social media communication which reflects the brand's payoff: #SipLife.