Tenute del Cabreo Winery
It’s not every day you get to tell the story of a wine powerhouse like the winery of Tenute del Cabreo in Greve in Chianti, the heart of Tenute Folonari’s Supertuscans. A contemporary facility where technology and design meet, housing over 300 barrels and tonneaux, a historic archive, a winemaking cellar, and a tasting room.
For four years, we have driven the Folonari family’s digital strategy, shaping their visual and brand identity through daily social media management and DEM. Our storytelling amplifies a project that redefines wine tourism in Chianti Classico, which also includes the charming relais Borgo and Pietra del Cabreo, winners of the Vinitaly Territory Ambassador Award. On the occasion of the grand opening, we supported the brand with an integrated strategy: from producing high-impact photos and videos to targeted social media activities and social advertising campaigns across the teasing, live event, and post-launch phases.
Social media & production
Ambrogio and Giovanni Folonari Tenute, another exceptional presence in the world of wine and hospitality, embarked on an ambitious journey with us, initiating a strategic development plan to showcase and narrate the excellence of their five Estates in Tuscany's most renowned terroirs for wine quality.
After a meticulous analysis, we meticulously planned photoshoots to vividly portray this entity and its multifaceted facets. In addition to their outstanding wines, we aimed to highlight their hospitality. Through photos and videos, immersed amidst vineyards and olive groves of the Cabreo Estates in the Chianti Classico region, the Borgo del Cabreo Relais di Charme comes to life.
Our collaboration extends beyond creating engaging and recognizable content to encompass social media marketing. In this regard, we developed a digital strategy aligned with the brand's values and mission, resulting in weekly posts, Instagram stories, and digital advertising on major social channels. Each piece of content features a tailored tone of voice, catering to the target audience and brand positioning, adding an extra layer of recognition.
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