Branding
Each new season becomes an opportunity to highlight the centuries-old heritage of Frantoio di Santa Téa. This year, we developed a campaign that focuses not only on Extra Virgin Olive Oil, but on a legacy preserved through thirteen generations. The visual concept revolves around a centuries-old olive tree — a symbol of patience, strength, and continuity. An image that translates the brand’s philosophy into a clear message: quality is born from time. The campaign extends beyond print materials, with a cohesive digital strategy and a social ecosystem designed to ensure narrative consistency and emotional impact.
Branding
For Frantoio di Santa Téa, we developed a campaign focused on highlighting the new harvest, emphasizing the authenticity and purity of its extra virgin olive oil. The concept showcases the artisanal care devoted to every stage of the production process: from the manual harvesting of olives at their optimal ripeness to ensure their integrity, to cold pressing within a few hours. The claim “We cultivate tradition, we harvest excellence” embodies the brand's commitment to combining respect for tradition with a constant pursuit of the highest quality. A campaign that speaks of expertise, passion, and dedication.
Social media & production
An excellence in the world of olive oil needed to redefine its online presence, not only through a new management of social channels but also through images and words capable of expressing the poetry always associated with the green gold.
We immersed ourselves in all stages of production, from harvesting to pressing to bottling. With photos and videos, we captured every single moment to tell the story of this mill, dedicated to the production of Extra Virgin Olive Oil for over 13 years.
