On July 2019, LUCA DINI Design & Architecture comes to life in Florence, a studio that brings together the energies of Luca Dini Design, an internationally known Superyacht design studio, and the architectural firm LDA Luca Dini Associati.
This is a choice motivated by the desire for our name to reflect our forward-looking vision of innovation intended as the evolution of two souls in a single evocative brand moving toward the future.
The Studio has made the choice to entrust The Branding Crew, a branding agency specialized in the luxury industry, with rebranding and communication using a new logo, a new combination of colors in which black and white alternate in a contrast new to this sector, a completely new website, and a new strategy that includes an advertising campaign and a significant social media presence on Instagram to best express this combination of Architecture and Design.
A new logo was the first step in this rebranding process. The previous brands of Luca Dini Design and LDA Luca Dini Associati have found space in a unique graphic representation able to describe the two souls of the brand.
A stylistic solution that focuses on simplicity in a memorable visual synthesis. Essential lines and a striking black and white, leitmotiv of the whole brand image.
It's a new era the one that has just begun for LUCA DINI Design & Architecture. The era in which every border between design and architecture becomes unstable and where innovation becomes synonymous with functionality.
We have wanted to tell, with an unexpected advertising campaign, this now non-existent distinction, representing a symbolic and evocative image of a whole universe of shades.
The website we created for LUCA DINI Design & Architecture is completely new. We are particularly proud of this project that is worthy of over 3,000 meters of designed Superyachts and of 21 km² of architectural projects where design meets the new contemporary living needs.
Black and white are the masters consistent with the new image of the brand that responds to the need to tell not only the history of the studio, but also those of the Owners and Clients through the two main sections, Design and Architecture.
Simple, intuitive and effective, this website allows you to fully immerse yourself in these two worlds made of ideas, projects and unique achievements.
A complete platform, designed to amaze and involve even from mobile devices.
Social Media Marketing
Not only a new, more appealing and contemporary image, but a new way of communicating, even through social networks.
We have defined a strategy that involves consolidating the studio's presence on Instagram through the meticulous development of a publishing and advertising plan.
Even the feed design is studied in every single detail, starting from the choice of colors, which follows the color palette of white and black, to a careful study of the publications that considers the logic of triplets and stories.