30 years of superyachths, one book only
30 years of superyachts could not be left out of the pages of a book that told the most significant projects. A limited edition printed book dedicated to the projects that have made the history of Italian boating, those that made the studio and its clients dream. From the layout, the selection of images to the format and the choice of the exclusive natural paper, our web agency has studied every single detail to make the idea, to the touch and the view, of that unmistakable elegance signed LUCA DINI Design & Architecture.
July 2019, LUCA DINI Design & Architecture was born in Florence, a studio where the energies of Luca Dini Design, an internationally known studio for the design of Superyacht, and the LDA architecture studio Luca Dini Associati converge.
A choice dictated by the desire to reflect also in the name the farsighted vision of what is called innovation understood as the evolution of two souls in a single brand evocative and projected towards the future.
The Studio has entrusted to us the rebranding and communication through a new logo, a new color combination in which black and white alternate in a new contrast in the industry, a completely new site and a new strategy that also includes an advertising campaign and an important social advertising presence on Instagram to better express this union between Architecture and Design.
A new logo was the first step in this rebranding process. The previous brands of Luca Dini Design and LDA Luca Dini Associati have found space in a unique graphic representation able to describe the two souls of the brand.
A stylistic solution that focuses on simplicity in a memorable visual synthesis. Essential lines and a striking black and white, leitmotiv of the whole brand image.
A new advertising campaign to express in a few words the quintessence of the Studio. Uniqueness is the watchword.
Design and Architecture become one thing while maintaining their strong and distinctive character. The text is almost an accessory to this striking image with a strong evocative power. A campaign based on visual synthesis, unique and particular that reflects the avant-garde spirit that characterizes the Studio.
The website we created for LUCA DINI Design & Architecture is completely new. We are particularly proud of this project that is worthy of over 3,000 meters of designed Superyachts and of 21 km² of architectural projects where design meets the new contemporary living needs.
Black and white are the masters consistent with the new image of the brand that responds to the need to tell not only the history of the studio, but also those of the Owners and Clients through the two main sections, Design and Architecture.
Simple, intuitive and effective, this website allows you to fully immerse yourself in these two worlds made of ideas, projects and unique achievements.
A complete platform, designed to amaze and involve even from mobile devices.
Social Media Marketing
In a world where video and images are the masters, it was important to find an original style, capable of telling the Studio through its projects and its achievements. The black and white of the new image thus also characterize the Instagram design feed for an elegant and refined result.
The direct management of campaigns allows us to always have new confirmation of how much what has been studied and developed for the brand is effective in terms of brand awareness and lead generation.
Engagement rate IG
Media Like/Post IG