Web
For the new VRetreats website, we focused on UX and UI design, creating a digital experience aligned with the brand’s luxury positioning. The design improves usability, simplifies the booking journey, and ensures optimal performance across all devices.
The visual refresh reflects the brand’s sophisticated and distinctive identity, with a clean, minimal, and contemporary aesthetic tailored for an international audience attentive to detail. Every interface element was designed with a mobile-first and conversion-oriented approach, ensuring smooth, intuitive navigation consistent with the brand values.
The visual concept integrates content, imagery, and microinteractions into an immersive and memorable journey, turning VRetreats’ online presence into a valuable digital touchpoint.
Advertising - struttura
For the advertising campaigns of each property, we conceived, coordinated, and executed exclusive photoshoots, all connected by a single thread: Room with a View. In every shot, the hotel is felt but not shown, while the breathtaking views of Italy’s most iconic and evocative destinations take center stage.
The framing captures the light, details, and atmosphere of the place, turning the landscape into a true sensory story. This approach enhances the guest experience, making each image a bridge between design, emotion, and brand identity, capable of transporting the viewer directly into the essence of the location.
Advertising - brand
VRetreats has also relied on us for the creation of their new branding campaign. A shot that encapsulates the essence of the chain, that of unmistakable Italian hospitality, with an evocative message: Memories for a lifetime.
Front and center is an open diary just annotated with the suggestions of the day just passed, destined to become indelible memories.
This is precisely what VRetreats promises: to make every single moment of a stay memorable.
Production - VRetreats Cervino
A production organized and realized for one of the VRetreats facilities in the heart of the Alps.
The Matterhorn mountain provides the backdrop for this charming hotel where, on the occasion of the campaign shoot, we created some evocative images to better describe its atmosphere.
Branding - Vero Restaurant
Our intervention also included naming, logo design and definition of the coordinated image for the restaurant in Ca' di Dio. The name VERO contains a whole philosophy made of flavors, typical and genuine ingredients, distinctive elements typical of the territory. VERO is also the acronym of Venetian Roots, or those Venetian roots that we can find both in every design element and in every dish.
Like the ingredients, the coordinated image follows the rhythm of the seasons. In winter we have as a background the colorful illustration chosen for the interior ceiling of the restaurant that, in summer, turns into an elegant black and white embellished with the same hot bronze foil.
Branding - VRetreats Ca' di Dio
Part of the VRetreats collection is also Ca' di Dio, the new 5 stars in Venice unique in its position and structure, protagonist of an exclusive restoration project by Patricia Urquiola.
As for the other hotels, an exclusive texture was designed that recalls the uniqueness of the individual destinations and was used to define the various communication tools of the structure.
Branding - texture
For VRetreats, we transformed the brand’s signature color into nine unique textures, one for each hotel, capturing the essence of every destination. Each pattern tells the story of its place—through landscapes, traditions, and local atmospheres—becoming a distinctive visual language. Applied across materials, fabrics, and packaging, the textures create an immersive and cohesive experience, where design and brand identity intertwine.
The result is a sensory narrative that lets guests feel the spirit of the location, making every stay memorable and deeply connected to its destination.
Branding
An important rebranding operation for the leisure-oriented hotel chain of the Alpitour Group. What was formerly known as Lifestyle VOIhotels is now VRetreats. Our intervention has given rise to a new name that immediately evokes the collection of exclusive residences in some of Italy's most picturesque destinations.
In addition to the naming, we have also devised a tagline to best convey the authentic Italian lifestyle that can be experienced within these oases of tranquility. The new logo visually encapsulates this unmistakable essence of Italy.
We chose a palette color characterized by a particular pastel color and selected a Fedrigoni paper certified FSC by the precious and natural hand. The silver hot foil embellishes a coordinated image consistent with the message of exclusivity that the brand wants to convey.