Branding
NEXT Yacht Group is born. A new name designed for those who can look to the future without fear of looking back. A name that emphasizes the progress and innovation of the three historic brands that are part of it: Maiora, AB Yachts and CBI Navi. The logos have been the subject of a careful restyling and for all three was designed a new payoff that, unlike the previous descriptor, tells the brand and its philosophy.
In addition to the new name, our Agency also focused on defining the Group’s new brand identity. We have deliberately combined a primary color and a secondary color particular, along with a platinum foil, to get out of the stereotype of blue and its shades today predominant in the world of boating. All for a unique and recognizable image among all the others.
Advertising Maiora
A new advertising campaign for Maiora. A corporate campaign where it is not the product that is the protagonist, but the brand. The specially designed visual reflects the uniqueness of each yacht made in the image and likeness of its owner. All told with the elegant and timeless style of illustration.
ADVERTISING AB YACHTS
Production - 0-52-0 Kn: SO MUCH MORE THAN SPEED
We created a spot to tell the adrenaline that only on board an AB YACHTS boat you can try. Not the usual product video, but a minute of pure dynamism to express the performance associated with the brand.
Tranquility and silence in the middle of the sea. Details of what a yacht can look like. It is a yacht, but not just any yacht. It’s an AB 100 latch that points the horizon. AB YACHTS is not just 0 - 52 - 0 kn in just over a minute, it’s much more.
FPV drone and a helicopter were helpful to stay behind at the top performance level. The interior alternates with the shooting of the yacht sailing in a game of contrasts really surprising.
Only one protagonist: adrenaline.
Maiora Website
Maiora is the brand of NEXT Yacht Group of flybridges with new spaces, brightness, liveability and versatility. It is both sportiness and elegance.
Each Maiora yacht is designed to be unique, in perfect harmony with its owner. The brand has relied on us to design and build the new site. A performing site with a large section dedicated to the range to tell the best of the various lines united by a single password: exclusivity. Also the section dedicated to the fleet has a particular layout that highlights, with a gallery built ad hoc, the different spaces on board each boat.
As with all our sites, all content is easily editable thanks to our CMS Arco.
AB YACHTS Website
AB Yachts, a NEXT Yacht Group brand, is the only and only choice for sizes, volumes, philosophies and styles to experience the sea in an exclusive way. For such a powerful brand we could not think of a site with high performance, impact, fast and intuitive.
Particular attention was given to the section dedicated to the range in which you can navigate, from any device, the different possible configurations. Even the fleet is presented as an evocative set of images that tells these boats from the strong sporting connotation.
One fil-rouge: pure adrenaline.
Advertising AB Yachts
A new advertising campaign for Maiora. A corporate campaign where it is not the product that is the protagonist, but the brand. The specially designed visual reflects the uniqueness of each yacht made in the image and likeness of its owner. All told with the elegant and timeless style of illustration.