Starhotels, the Italian private hotel group with 29 hotels in the heart of the best Italian cities, London, Paris and New York has entrusted us to redefine the communication of its loyalty program, I Am Star.
Starting from the Brand Advisory activity, we came to the definition of the logo restyling and the new brand identity as well as the design of the new dedicated website.
The institutional image of I AM STAR - The Starhotels Rewards program was supported by the claim "Be a Star" that wants to play with the name of the chain, reinforcing the message that those who will be part of it will certainly be privileged.
Below the line
The new edition of the Starhotels Directory, the main offline communication tool in the chain, has seen us involved in executive planning in line with the brand's corporate guidelines.
The Directory tells, in addition to the history and values of the chain, also the individual properties with a brief description and a selection of the most representative images.